Scale premium publisher partnerships

Access hundreds of publisher brands through one commercial relationship. No individual publisher negotiations.

Launch quickly

Campaigns can typically launch within days. No lengthy sponsorship planning.

Maintain control

Campaigns run from your ad accounts, using your buying team, measurement stack, audiences and optimization strategy.

Drive efficiency

Treat publishers exactly like another media variable. Increase spend where performance improves. Pause where it doesn't.

Who it's for

Built for advertisers who need trust at scale

Attentional is built for teams already spending meaningfully on paid social, not for replacing your media buying operation.

01

Your ad accounts

Maintain ownership of campaigns, spend, audiences and data.

02

Your buying team

No outsourced black box. Your team continues running media through its existing workflow.

03

Your creative

Start with the assets already driving performance.

How It Works

Four steps from launch to conversion

From onboarding to acquisition, every step is designed to mirror your existing workflow, working seamlessly alongside your media agencies.

01

Pick Handles

Select from hundreds of premium publisher handles

02

Builds Ads in Your Ad Account

Run partnership ads from your own Meta or TikTok ad account, and be notified when your team is approved to launch each ad

03

Launch in your account

Run partnership ads from your own Meta or TikTok ad account. Same team, same buying workflow.

04

Optimize performance

Track spend, approvals, and handle-level performance to scale what works.

Measurement

No vanity metrics

Every publisher can be measured against the same KPIs you already use.

CAC

Track and optimize your customer acquisition cost across every channel and campaign.

ROAS

Measure return on ad spend in real time to maximize the value of every dollar invested.

CPA

Monitor cost per action to ensure efficient spend and drive higher-quality conversions.

Frequently asked questions

Test before you scale.

No long-term commitments. Cancel anytime.
Start with a small group of publishers.
Measure performance.
Scale winners.