Now onboarding more publishers
Publishers built the trust. Attentional turns it into performance.
Attentional gives performance marketers the infrastructure to activate publisher trust with the speed, measurement and control of modern performance marketing.
One platform. Multiple performance channels.
Paid social
Run Partnership Ads and other publisher-powered ad formats across Meta, Instagram, TikTok and future social platforms.
Publisher commerce
Connect publisher content, editorial authority and commerce relationships with paid acquisition budgets.
Attentional
Search and comparison
Turn publisher authority into high-intent performance through custom landing pages, advertorials and comparison experiences.
Emerging distribution
Expand into new channels as consumer attention, platform capabilities and performance budgets evolve.
Paid social
Run Partnership Ads and other publisher-powered ad formats across Meta, Instagram, TikTok and future social platforms.
Publisher commerce
Connect publisher content, editorial authority and commerce relationships with paid acquisition budgets.
Search and comparison
Turn publisher authority into high-intent performance through custom landing pages, advertorials and comparison experiences.
Emerging distribution
Expand into new channels as consumer attention, platform capabilities and performance budgets evolve.
Built to Test.
Designed to Scale.
Publishers have spent decades building trusted brands, influential audiences and authority across nearly every consumer category. Attentional gives advertisers one platform to activate them.
Creators
Creator
@premium_publisher
Verified partner • 2.4M followers
Access premium brands
One commercial relationship. One workflow. Hundreds of potential publisher partners across news, finance, health, lifestyle, food, technology and more.
Campaigns
LiveYour existing buying workflow
Campaigns run from your ad accounts, using your buying team, measurement stack, audiences and optimization strategy.
Performance
+12.4%Test without handcuffs
No long-term commitments. No large sponsorship packages. No minimum during the first 30 days. Launch small and scale the winners.
How It Works
A clear path from launch to customer acquisition.
Your best-performing creative already works. Attentional activates it through trusted publisher identities, so credibility does the heavy lifting.
Launch
Select publishers aligned with your category, audience and campaign goals.
Test
Run your existing creative through multiple publisher identities without changing how you buy.
Learn
Compare performance against your BAU campaigns and identify publishers creating lift.
Scale
Increase budgets based on which publishers perform and generate incremental scale.
Everything you need to grow
A better model for advertisers
Access premium publisher brands without the cost, complexity or fixed commitments associated with traditional publisher sponsorships.
A better model for publishers
Generate recurring performance revenue from trusted brands and audiences without building an internal media-buying organization.
For everyone who scales
250+ publishers with over 1 billion in reach
Frequently asked questions
Join the advertisers and publishers already earning.
Attentional gives performance marketers the infrastructure to activate publisher trust with the speed, measurement and control of modern paid media.
50+ brands and publishers already on the waitlist