Performance through publishers people trust.
Attentional works at the intersection of brand credibility and customer acquisition, connecting participating publishers with advertisers through the performance buying workflows they already use.
The people who started it.
Craig Kostelic
President
Bryan Schindelheim
CPO
Timothy Tan
CEO
Read founder bios
Craig Kostelic
Craig Kostelic is a media and advertising executive with more than 15 years of experience across Google, Microsoft and Condé Nast, where he served as Global Chief Business Officer overseeing more than $1 billion in annual advertising revenue across brands including Vogue, GQ, The New Yorker, Wired, Vanity Fair and Condé Nast Traveler.
Bryan Schindelheim
Bryan Schindelheim is a technology entrepreneur with more than 20 years of experience building products around emerging digital platforms. He began with Google AdWords and SEO, then moved early into performance advertising across Facebook, Taboola and The Trade Desk. Through RUUN MEDIA, he developed scalable customer acquisition systems for brands generating hundreds of millions of dollars in revenue.
Timothy Tan
Timothy Tan is a performance marketer with nearly a decade of experience across direct-to-consumer, fintech and mobile app customer acquisition. He started at Jump450 in performance media buying and growth campaigns, then founded JoyWallet, a CPA-based traffic arbitrage business he grew into a profitable, high-growth company without external capital.
The next chapter for publisher monetization.
Attentional was founded on the belief that advertisers and publishers could work together better in the age of performance marketing. After more than a decade leading the global advertising business at Condé Nast, Craig Kostelic saw how much value publishers created for advertisers, while a growing share of advertising dollars flowed to platforms instead of the brands that built the trust behind purchasing decisions. Performance marketers, meanwhile, were under constant pressure to find more efficient acquisition channels.
Bryan Schindelheim and Timothy Tan came from the other side of the market, with deep experience in performance marketing, customer acquisition and building products around emerging digital platforms. They knew how performance advertisers buy media and measure success, and how hard it is to scale trusted acquisition channels without adding operational complexity. Together, the three founders set out to combine the trust of publisher brands with the workflows performance marketers already use, while opening a new revenue stream for publishers.
Make working with publishers as measurable and performance-driven as buying directly on the platforms themselves.
Meet the team.
Aedan O'Brian
Senior Full Stack Engineer
Alan Casillas
Senior Full Stack Engineer
Brandon Coward
GM, Marketplace
Deanna VanWorp
Head of People
Emily Luo
Senior Paid Media Specialist
Erika Jenkins
Senior Ad Operations Manager
Guilherme Mitre
Senior Dev Ops Engineer
Indresh Jindal
Finance Manager
Jennifer Omonzejele
Ad Ops Manager
Julian Wong
Ad Operations Lead
Lukas Judodihardjo
COO
Natalie Bohorquez
Ad Operations Specialist
Nate Lantz
Director of Engineering
Nebiyu Taye
Ad Operations Manager
Srujan Kazipeta
Ad Operations Manager
Sydney Good
Executive Assistant
Todd Mendlinger
VP Account Strategy