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How it works

A managed service for publisher‑powered performance advertising.

Advertisers work with participating publishers through Attentional. Our team coordinates onboarding, fit and review, and the Attentional Portal gives each side ongoing visibility within its own access.

Why it works

Shoppers trust publishers. They're tuning out branded ads.

Same creative, different reception. On the left, a brand ad people scroll past. On the right, the same ad, read as content from a name they trust.

Lumenvale Skin
Sponsored
Thirty days of Barrier Repair Serum for calmer, stronger-feeling skin. Ceramides, niacinamide, zero fragrance.
lumenvaleskin.com
Barrier Repair Serum
Your adScrolled past as an ad
Bustle with Lumenvale Skin
Paid partnership · Sponsored
Thirty days of Barrier Repair Serum for calmer, stronger-feeling skin. Ceramides, niacinamide, zero fragrance.
lumenvaleskin.com
Barrier Repair Serum
Same ad, via AttentionalRead as content from a name they trust

Put a trusted name on the ads you already run.

Your ads

Proven creative, untouched

Publisher trust

250+ publisher Pages

More buyers

Shoppers are 2.5x likelier to buy when they trust the source1

Results

Watch ROAS climb.

Scary Mommy
+17%
higher ROAS, after usage feesA wellness brand on Scary Mommy
The Dodo
+23%
higher ROAS, after usage feesA pet brand on The Dodo
2.5x
Shoppers are 2.5x likelier to buy when they trust the source1

1 Deloitte, 2026 Digital Media Trends.

For advertisers

From application to approved activity

  1. 01

    Apply

    Tell us about your brand and goals through the application form.

  2. 02

    Fit and onboarding

    Our team reviews your brand, category and goals, and identifies participating publishers that may fit.

  3. 03

    Connect and prepare

    With our team's guidance, your ad account is connected and ads are prepared from your existing creative.

  4. 04

    Review

    Ads go through Attentional review, publisher review where required, and the ad network's own review.

  5. 05

    Run and follow

    Approved ads run from your ad account. Follow activity, review status, spend and usage fees in the Portal.

Apply as an advertiser

Who does what

Advertisers

  • Apply and share goals with our team
  • Keep running media from your own ad accounts
  • Provide existing creative for publisher ads
  • Follow ad activity and usage fees in the Portal

Publishers

  • Share brand standards and requirements
  • Review the ads relevant to your brand
  • View earnings records in the Portal

Our team

  • Coordinates onboarding and publisher fit
  • Configures publisher-specific rules
  • Manages the review workflow and exceptions
  • Supports both sides throughout
Where publisher partnerships run

Native to every feed your customers scroll.

Facebook, Instagram and TikTok are available today. Approved ads run from your own ad account, with the publisher's identity on the ad.

  • FacebookFeed
    Available today
    Eater with Hearthwick Pantry
    Sponsored ·
    Chef-tested dinner kits with fresh ingredients, ready in 25 minutes. Pick your meals each week and skip anytime.
    hearthwickpantry.com
    Dinner, sorted in 25 minutes
    Order now
    LikeCommentShare
  • InstagramFeed
    Available today
    A
    thezoereport and atelierverlune
    Sponsored
    Shop now
    thezoereport Tailored wool coats cut to last a decade. Free alterations on every order.
  • TikTokFor You
    Available today
    @sbnationEvery final score before the group chat. Live scores and alerts for every team you follow.
    SponsoredPaid partnership
    Install now
Coming soon
  • Google
  • Snapchat

What is a partnership ad?

A partnership ad is a paid ad that runs with a publisher's identity on it. On Facebook and Instagram, the ad header shows the publisher's Page with the advertiser's brand and a paid partnership label. On TikTok, it runs as a Spark Ad from the publisher's account with a Sponsored label. The advertiser runs the ad from its own ad account and controls budget, audience and placements. Every ad is reviewed before it runs: by our team, by the publisher where required, and by the ad network.